The Principals of Civic Engineers have attended MIPIM as part of the Manchester delegation ever since the early 2000’s. We have played an active part in the Manchester at MIPIM experience to help support the City, showcase the work of the Practice and contribute to the City’s promotion on an international stage. There is no doubt though that securing a speaking opportunity on the Manchester stand in 2017 helped ensure that this was, without doubt, our most successful MIPIM to date.
We submitted our idea for a stand session to debate ‘Delivering Healthy Cities’ to the team at Marketing Manchester early in 2017. We were keen to lead and shape the agenda to discuss how we can truly deliver healthy cities and how this might be achieved in Manchester, learning from best practice in other European cities. MIPIM offered an ideal platform for us due to its profile, the calibre of the attendees and the wide-ranging nature of the discussions that take place over the 3 days.
Pre-MIPIM and during MIPIM – our stand session helped us raise our profile by;
Post-MIPIM – our stand session formed the basis of our follow up to key contacts we met whilst in Cannes. We sent out our marketing material to over 80 key contacts. Many of these contacts we have since had meetings with and some we are now working with. We also followed up by promoting the session when the video was placed online through our social media channels, website and our external newsletter.